Canada Goose Privacy Policy

Canada Goose Privacy Policy

Effective Date: March 24, 2022

Introduction

This privacy policy (the “Privacy Policy”) of Canada Goose Inc. and its affiliates (“Canada Goose”, “we” or “us”) sets out the practices we have in place relating to the collection, use, and disclosure (“Processing”) of personal information at Canada Goose in Canada. Some provisions may exceed regulatory requirements. In such circumstance, Canada Goose has full discretion with respect to their application.

Canada Goose recognizes the importance of your right to privacy and is committed to safeguarding the Personal Information (as defined below) we Process when you use this site, our apps, our other websites, or any offline services, that link to or expressly reference this Privacy Policy.

Categories of Information We Collect and Use

"Personal Information" means any information about an identifiable individual that can be used to identify or contact you. The types of Personal Information we collect may include the following:

• Your contact details and profile data, including your name, mailing address, telephone or mobile number, birth date, location and e-mail address.
• Your username, password and account preferences.
• Your payment information, including payment card numbers.
• Your language preference.
• Resume information, including your employment history and educational qualifications (if you submit employment applications).
• Purchase, return and exchange information.
• Information you provide to us when you participate in contests, sweepstakes and other promotions or use other features of our website that may be offered from time to time.
• Information you provide to us when you participate in or respond to consumer surveys or requests for opinions, concerns, and preferences regarding our products or service.
• Various attributes associated with your browser or device (such as your IP address).
• Information you provide to us when you make an enquiry, complaint, claim under our warranty program or otherwise communicate with us, whether through our website, via email or over the phone.
• Information you give us when you sign up for our community platform, Basecamp.
• Your marketing preferences and marketing information.
• Information that we collect when you visit our stores, including through in-store monitoring and surveillance.

Why We Collect Personal Information

Canada Goose collects Personal Information to provide you with goods and services and/or information on products and services you might be interested in. We also collect your Personal Information to comply with legal and regulatory requirements and as otherwise permitted or required by applicable laws. More specifically, we collect information to:

• identify and contact you when you request that products be sent to you or others, make purchases or returns with us, or place an order with us;
• fill orders, process payments and ship products purchased by you;
• establish and maintain commercial relations with you;
• provide you with ongoing service and product offers;
• create and manage your online account;
• review and consider the information that you submitted in connection with your possible employment by Canada Goose and otherwise in connection with the hiring process;
• respond to your inquiries;
• provide you with information about our products and warranty claims;
• support Canada Goose’s core business functions such as internal business processes, reporting, marketing and advertising;
• notify you of product recalls or safety issues;
• process and respond to your application for current or future career opportunities;
• perform research and business analytics and identify usage trends;
• protect our business and our customers against illegal activity;
• engage in fraud monitoring and prevention;
• develop and improve our products and services;
• meet legal and regulatory requirements.

Canada Goose’s Privacy Policy will apply to all Personal Information Processed by Canada Goose when an individual:

• makes an inquiry by telephone, by email or through our website;
• registers or provides information by email or through the internet;
• makes a purchase from Canada Goose's Online Store;
• completes a customer profile or creates an account on the Online Store;
• applies for employment positions featured on the Canada Goose website;
• issues a complaint regarding a Canada Goose product or service;
• makes a claim under Canada Goose’s warranty program;
• requests information or assistance from Canada Goose;
• participates or responds to consumer surveys or requests for opinions, concerns, and preferences regarding Canada Goose’s products and services;
• participates in contests, sweepstakes and other promotions;
• uses other features of the Canada Goose website that may be offered from time to time.

We may make automated decisions on certain matters. For example, we may do this to decide whether we can provide our products to you based on fraud detection and creditworthiness checks. This will be informed by verification of your Personal Information (including by third parties). Depending on the outcome of these checks, a decision will be reached automatically as to whether we are able to provide products to you.

Where we need to collect your Personal Information under the terms of a contract with you and you fail to provide that data when requested, we may not be able to perform the contract (for example to provide our products to you).

Limiting Processing of Personal Information

Canada Goose limits the Processing of Personal Information to that which is necessary for the purposes identified in this Privacy Policy including for the purposes of satisfying any legal, accounting, or reporting requirements and, where required for us to assert or defend against legal claims, or until the claims in question have been settled. As this purpose varies depending upon the Personal Information involved, we invite you to contact our CPO for any inquiries pertaining specifically to you.

Upon expiry of the applicable retention period, we will securely destroy your Personal Information in accordance with applicable laws and regulations and with our document retention policy.

Accuracy

Canada Goose uses reasonable efforts to ensure that your Personal Information is kept as accurate, complete, and up to date as possible. We do not routinely update your Personal Information, unless such an update is necessary. To help us maintain and ensure that your Personal Information is accurate and up to date, you must inform us, without delay, of any change in the information you provide to us.

Use and Disclosure of Your Personal Information

Personal Information will not be used without your consent for purposes other than those for which it was collected or in accordance with applicable laws. From time to time, we may wish to use your Personal Information for new or additional purposes. We will obtain your consent to use your Personal Information for such new or additional purposes before doing so. We may also use and disclose your Personal Information to other third parties under the following limited circumstances:

• with service providers or suppliers that help with our business operations, our websites or Online Store, including those service providers and suppliers that help us market our products and services, provide analytics, process payments, administer programs, operations, fulfill requests, surveys, contests, sweepstakes, or product reviews;
• with other members of our group of companies so that we can provide the best service across our group;
• with our partners in connection with offering co-branded services, selling or distributing our services, or engaging in joint marketing activities;
• with your consent;
• when necessary to protect the safety, property, or other rights of Canada Goose, our customers, or employees, to detect and prevent fraud; or
• when otherwise required or permitted by law.

From time to time, we may decide to sell or transfer all or part of our business to a related company or to a third party, to merge with another entity, to insure or securitize our assets, or to engage in another form of corporate or financing transaction (including transfers made as part of insolvency or bankruptcy proceedings or as part of a corporate reorganization or stock sale or other change in corporate control). In addition, the manner in which products, services, programs, contests, promotions and events are provided to you, and the organization providing those products, services, programs, contests, promotions or events, may also change. Where your Personal Information is required in connection with any such transactions, we may use and disclose such Personal Information and will require that the parties involved, including affiliates and advisors agree to protect your Personal Information with policies meeting standards equivalent to those set out in the Privacy Policy both during and after completion of the transaction.

Additionally, any suppliers or service providers that have access to Personal Information are chosen carefully by us and are required to have privacy and security standards that meet our requirements. We use contracts and other measures with our service providers and suppliers to maintain the confidentiality and security of users’ Personal Information and to prevent Personal Information from being used for any other purpose, including for any advertising or other commercial purposes. However, you should know that service providers and suppliers performing services on our behalf may store, transfer and process Personal Information on servers located outside of Canada, in jurisdictions (including the United States) where data protection laws differ from those of Canada. As a result, Personal Information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions. For example, information may be shared in response to valid demands or requests from government authorities, courts and law enforcement officials in those countries. Subject to applicable laws in such other jurisdictions, we will use reasonable efforts to ensure that appropriate protections are in place to require our service providers and suppliers to maintain protection of Personal Information that is equivalent to that offered in Canada.

If you have questions regarding our policies and practices with respect to our use of suppliers and service providers outside of Canada, please contact us as set out below.

Exceptions

This Privacy Policy does not impose any limits on the Processing of the following information by Canada Goose:

• name, title or business address or telephone number of an employee of an organization;
• non-personal information, which is information that does not identify you; or
• other information that is publicly available.

Placing an Order on the Canada Goose Online Store

If you place an order for a product with our Online Store, we request information reasonably needed by us to complete the processing of your orders and billing. When we collect payment information directly from you, like credit card numbers and expiration dates, we transmit this data directly from you to the credit card processing company and it is not stored by Canada Goose. We also share our users' Personal Information with outside shipping companies and credit card processing companies to bill and ship your order, but we do not provide any more information than reasonably necessary for these purposes. We may also use the information to contact you regarding your order and to provide you with ongoing services and offers which may be of interest to you.

Cookies, Web Beacons, Tags and Other Similar Technologies

As you interact with our website, we may use automatic data collection technology and services to record and collect information that identifies your computer, tracks your use of our website and collects certain information about you and your navigation habits. This information may include information that identifies your device, IP address, browser type and language, referring and exit pages and URLs, keywords, date and time, what sections of a website you visit, and other similar information concerning your use. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions.

Our website uses “cookie,” “web beacon,” “tag” and other similar technologies. A cookie is a small data file that is placed on the hard drive of your computer so that your computer will “remember” information when you visit a website. Web beacons and tags are small strings of code that are used in conjunction with a cookie and that allow us to record activity on our website. A web beacon allows us to capture certain additional types of information about a visitor's actions on a website, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the web beacon is placed, and details about any items that were purchased.

You can reject or disable cookies by managing your browser settings and following the directions provided in your Internet provider’s “help” file. If you turn off cookies, you may still visit the website, but you may not be able to use some areas of the website.

Information obtained through cookies, web beacons and tags may be shared with or obtained by service providers on our behalf. If third parties provide such analytics services and software (see the section immediately below), the third parties may also receive the information collected and their use of such information is governed by their privacy policies.

You may see certain ads on other websites because we engage third-party ad buying networks. Through such buying networks, we can target our messaging to users through demographic, interest-based and contextual means. We can track your online activities over time by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our ads, such as the pages or ads you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, visit http://www.aboutads.info/choices/. To the extent required by applicable law, we will obtain your consent before placing or reading advertising cookies or similar technologies.

Further, we may use third-party analytics services on our websites, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze visitors’ use of our websites. The information collected through these means (including IP address) may be provided to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of our websites. To learn more about Google Analytics and how to opt out, please visit https://support.google.com/analytics/answer/6004245?hl=en.

Third-Party Advertising Partners

We use third-party service providers to serve advertisements on our behalf across the Internet. These advertising service providers may collect non-identifiable information about your visits to our website, and your interactions with our products and services. Such non-identifiable information does not include your name, address, email address or other Personal Information. Such providers may place and access their own cookies, tags, web beacons or similar technologies on your computer or device used to access the website to serve you ads or other content personalized to your interests. In addition to the information about your visits to our website, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Canada Goose.

As described above, you may be able to set your browser to refuse cookies. If you refuse cookies you may still receive online advertising, but it may be less personalized.

“Do Not Track” Signals

Unless your browser settings are configured to make your online activities and publicly available information about your online activities (such as traffic data) invisible to usage analytics tools, we do not presently have the capability to omit you from usage analytics to the extent your browser only sends us a “do not track” signals or message and does not otherwise screen you from tracking without any action on our part.

Third parties, other than our vendors (such as our website analytics provider), do not have authorization from us to track which websites you visited prior and after visiting our website. That said, we cannot control third party tracking and there may be some third-party tracking over time and across third-party websites that occurs without our knowledge or consent.

If you do not wish your online activities (on our website) to be tracked, we highly recommend you change your web browser settings. For more information, please refer to the ‘help’ section of your web browser.

Third Party Links

Our website may contain links to other websites which are not under the control of Canada Goose. We are not responsible for the privacy practices or content of such other websites. We encourage our users to be aware when they leave our website and to read the privacy statements of each website to which we may be linked and that may collect Personal Information.

Information Received from Third Parties

We may receive information about you (including Personal Information) from third parties. For example, if you are on another website and you opt-in to receive information from Canada Goose, that website will forward to us your email address and other information about you so that we may contact you as requested. You may also choose to participate in a third-party application or feature (such as one of our pages on Facebook or another social platform or website) through which you allow us to collect (or the third party to share) information about you, including Personal Information.

Security

We maintain technical, physical and administrative security safeguards to protect your Personal Information against loss, theft, and unauthorized access. We have implemented a breach response procedure to respond efficiently and effectively to an incident involving Personal Information.

Any Personal Information you provide to us is communicated through a secure server. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. We take reasonable steps to verify your identity before granting you access to your account on our website. However, you are solely responsible for maintaining the secrecy of your username, password and any other account information. As a result, while we are committed to protecting your Personal Information, we cannot ensure or warrant the security of any information you provide to us.

Your rights with respect to our use of your Personal Information:

Depending upon the province in which you reside, you may benefit from some or all of the following rights:

Access: You have the right to request whether we hold Personal Information on you and to request a copy of such information. To do so, please contact us at: Privacyofficer@CanadaGoose.com. If you have registered for an account online, you may access certain categories of Personal Information by logging into your account.

Accuracy: We aim to keep your Personal Information accurate, current, and complete. We encourage you to contact us at: Privacyofficer@CanadaGoose.com to let us know if your Personal Information is not accurate or changes, so that we can update your Personal Information. If you have an account with our online store, you can log in and update your account information, including contact, billing and shipping information.

Cessation of Dissemination: You have the right to request that we cease disseminating your Personal Information if the dissemination is contrary to the law or a court order.

You also have the right to request that we cease disseminating your Personal Information where the following conditions are met:

• the dissemination of the information causes you serious injury in relation to your right to have your reputation or privacy respected;
• the injury is clearly greater than the public’s interest in knowing the information or the interest of any person’s right to express themselves freely; and
• the cessation of dissemination requested does not exceed what is necessary for preventing the perpetuation of the injury.

De-indexation: You have the right to request that we de-index any hyperlink attached to your name that provides access to information by a technological means if the dissemination is contrary to the law or a court order.

You also have the right to request that we de-index a link providing access to information where the following conditions are met:

• the dissemination of the information causes you serious injury in relation to your right to have your reputation or privacy respected;
• the injury is clearly greater than the public’s interest in knowing the information or the interest of any person’s right to express themselves freely; and
• the cessation of dissemination requested does not exceed what is necessary for preventing the perpetuation of the injury.

Re-indexation: You have the right to request that we re-index a link providing access to information where the following conditions are met:

• a failure to do so causes you serious injury in relation to your right to have your reputation or privacy respected;
• the injury caused by a failure to re-index is greater than the public’s interest in knowing the information or any person’s right to express themselves freely; and
• the re-indexation requested does not exceed what is necessary for preventing the perpetuation of the injury.

Mobility: You have the right to request that computerized Personal Information collected from you be communicated to you in a commonly used technological format as well as to any person or body authorized by law to collect such information. This right does not extend to information that was created or inferred from your Personal Information and we are under no obligation to communicate such information if doing so raises serious practical difficulties.

Complaints: If you believe that Your Personal Information protection rights may have been violated, you have the right to lodge a complaint with the applicable supervisory authority, or to seek a remedy thought the courts.

You may, at any time, exercise any of the above rights, by contacting the CPO at the coordinates provided below or by emailing us at: Privacyofficer@CanadaGoose.com.

How to Exercise your Right(s)

You may enquire about your Personal Information by contacting our CPO at the coordinates provided below.

Canada Goose will generally respond to all access requests within 30 days of the receipt of all necessary information. We will need to verify your identity before providing you with the Personal Information we hold about you. In circumstances where we are not able to provide access, or if additional time is required to fulfill a request, we will advise you in writing.

Canada Goose may not release certain types of information based upon exemptions specified in applicable laws. Where possible, we will sever the information that will not be disclosed and provide you with access to the remaining information. Should we be unable to provide access to or disclose Personal Information to you, we will provide you with an explanation, subject to restrictions.

In certain circumstances, such as where the request is excessive or unfounded, we may charge you an administration fee for access to your Personal Information. We may also charge for additional copies. We will advise you of any fees before proceeding with a request.

You may learn more about the process or obtain assistance in completing an access request by contacting the CPO at the coordinates provided below.

Consent and the Right to Withdraw Consent

By communicating Personal Information to Canada Goose or its service providers and agents, you agree that Canada Goose may collect your Personal Information and you consent to the Processing of your Personal Information in accordance with this Privacy Policy and as permitted by applicable law.

If you have provided your consent to the Processing of your Personal Information, you have the right to fully or partly withdraw your consent. To withdraw your consent please follow the opt-out links on any marketing message sent to you or contact the CPO at the coordinates provided below or by dialing 1-888-668-0625.

Once we have received notification that you have withdrawn your consent, we will no longer Process your information for the purpose(s) to which you originally consented unless there is another legal ground for the Processing. Withdrawal of consent to receive marketing communications will not affect the Processing of Personal Information for the provision of our services.

Resolving Concerns

Any report, concern, complaint or incident of which we become aware that involves conduct that may contravene the Privacy Policy will be treated confidentially to the extent possible. However, some disclosure may be necessary to adequately address issues raised, aid enquiry and implement solutions, as appropriate.

Incident Reporting and Escalation Process: we take all potential or actual Personal Information breaches seriously. You may report your concerns about the Processing of your Personal Information directly to our CPO at the coordinates provided below. The CPO will engage the appropriate levels of management to assist with resolution of the issue.

Alternative Actions: while we are committed to resolving all Personal Information matters internally, nothing in the Privacy Policy precludes you from contacting the appropriate federal or provincial privacy commissioner.

Prohibition Against Retaliation: we will not retaliate against a person who, in good faith and on the basis of reasonable belief, raises questions or concerns regarding their Personal Information.

Roles and Responsibilities

Canada Goose is responsible for communicating the Privacy Policy and ensuring that its employees fully comply with all relevant aspects of the Privacy Policy and any accompanying guidelines.

Business units that Process Personal Information are responsible for ensuring that they do so in compliance with this Privacy Policy.

The CPO is responsible for:

• developing Canada Goose's Personal Information Protection strategy;
• developing and maintaining the Privacy Policy, accompanying guidelines and any other policy or procedure related to Personal Information and ensuring they comply with applicable law; and
• serving as the official liaison with the federal and provincial commissioners.

E-mail Communications

Canada Goose complies with Canada’s anti-spam legislation (CASL) and we will not send you electronic communications in contravention of this law. Our Online Store allows you to sign up and expressly consent to receiving electronic communications. We will ensure that each e-mail includes an opt-out feature and instructions on how to un-subscribe if you no longer wish to receive future e-mails from us. You may also contact us at ce@canadagoose.com to stop receiving them or can unsubscribe using the link included in the e-mail or by telephoning us at 1-888-276-6297.If you do not expressly consent to receiving electronic communications, we will only communicate with you during the time period and for the limited purposes permitted under CASL.

If you do not wish to receive promotional mail, phone calls or emails, contact us at ce@canadagoose.com or 1-888-276-6297 to opt out. You also have the ability to unsubscribe to promotional e-mails via the opt-out link included in each promotional e-mail.

Privacy of Minors

Our website is not intended for use by those under the age of majority in your respective province (“Minors”) and we do not knowingly collect Personal Information from Minors. If you are a Minor, please do not give us any Personal Information. If we learn that we have collected the Personal Information of Minors, we will take steps to delete the information as soon as possible.

Notice to Residents Outside of Canada

Personal Information may be accessed by us or transferred to us in Canada or to our affiliates, business partners, or service providers elsewhere in the world. If you are located outside of Canada, please be advised that any information you provide to us will be transferred to and stored in Canada and that, by submitting information to us, you explicitly authorize its transfer and storage within Canada. We will protect the privacy and security of Personal Information according to this Privacy Policy regardless of where it is processed or stored.

Changes to this Privacy Policy

Canada Goose reserves the right, in its discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. Such changes, modifications, additions, or deletions shall be effective immediately upon posting unless otherwise indicated. However, we will treat your continued use of our Canada Goose Web Site following such revision as your acceptance of the revised Privacy Policy. If you do not consent to our privacy practices as described in the revised version of the Privacy Policy, please do not use the website in any manner, and we will continue to treat previously collected information in accordance with the privacy practices described in the applicable, prior version of this Privacy Policy or as otherwise required by applicable law.

How to Contact Us

We welcome your feedback. To request a correction or to review your Personal Information, withdraw your consent to the use of your Personal Information, correct or update your Personal Information, report a violation of this Privacy Policy, you wish to delete the Personal Information of your child who is under the Age of Majority or wish to ask questions about privacy at Canada Goose, please contact Canada Goose’s Chief Privacy Officer (the “CPO”) at: Privacyofficer@CanadaGoose.com.

Canada Goose Inc. can be contacted at 1 (888) 276-6297 and by mail at Canada Goose Inc. PO Box 61070 Eglinton & Dufferin RO, Toronto, Ontario, M6E 5B2, Canada.