Goose People dream big dreams and take big swings. Their journeys, achievements and take-charge attitudes help us find meaning in the farthest corners of the Earth. Goose People is a concept, an ideology. It is our answer to spokespeople or brand ambassadors. The idea started almost a decade ago, when we first published our Goose People book to celebrate our 50th anniversary. Since then, the concept has evolved and become a core part of our ideology. It manifests itself in our Canadian identity, our international presence and, most importantly, through our fans and consumers. Goose People have become a lens that colour everything we do and think about. We’re proud to have them as our ambassadors—and know that no matter where they call home, they epitomize the values that we consider so quintessentially Canadian.
Goose People dream big dreams and take big swings. Their journeys, achievements and take-charge attitudes help us find meaning in the farthest corners of the Earth. Goose People is a concept, an ideology. It is our answer to spokespeople or brand ambassadors. The idea started almost a decade ago, when we first published our Goose People book to celebrate our 50th anniversary. Since then, the concept has evolved and
become a core part of our ideology. It manifests itself in our Canadian identity, our international presence and, most importantly, through our fans and consumers. Goose People have become a lens that colour everything we do and think about. We’re proud to have them as our ambassadors—and know that no matter where they call home, they epitomize the values that we consider so quintessentially Canadian.
Explore Goose People
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Jordin Tootoo
INDIGENOUS LEADER
& FORMER NHL PLAYER -
Sarain Fox
INDIGENOUS ACTIVIST & ARTIST
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Ben Saunders
Polar Explorer
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Ray Zahab
Extreme Adventure Athlete
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Lance Mackey
Champion Dogsledder
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Paddy Doyle
Survived the Canadian Arctic after a forced landing on ice
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Laurie Skreslet
First Canadian to Summit Mt. Everest
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Karl Bushby
In pursuit of an impossible walk around the world
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Marilyn Hofman
Put Canada Goose to the ultimate life-saving test
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Greg Kohs
Emmy Award-Winning Director
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Geoff Green
Environmental Ambassador & Educator
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Payge McMahon
Adventure Athlete
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Karina Leblanc
Soccer Player & Olympian