A Shared Philosophy of Uncompromising Craftsmanship and Pioneering Design.

United by a relentless commitment to craftsmanship, performance and exploration, Canada Goose and ARCH Racing, a division of ARCH Motorcycle, co-founded by Keanu Reeves and Gard Hollinger, announce a new partnership.

Though operating in different worlds, the same belief is shared: exceptional products aren't simply designed—they're earned through relentless refinement, real-world testing and an unwavering pursuit to go further.

This partnership debuted during the 2026 MotoAmerica Super Hooligan National Championship, where Canada Goose dressed riders and crew in a bespoke Snow Goose by Canada Goose capsule designed by Haider Ackermann.

Racing is only the starting line. This season marks the first chapter, one that will move from the track toward new terrain. Further expressions of our shared pursuit, from product to exploration, will be revealed in October 2026.