We take you inside the final moments of preparation before our latest—and most extraordinary—store opened its doors to the public.
Listen. Touch. Feel. Immerse. Now open in Toronto at CF Sherway Gardens, our newest Canada Goose store isn’t like our other locations. It’s a multifaceted space that’s deeply rooted in storytelling—and one that takes you on a tactile adventure through your own relationship with the natural world.
In the weeks leading up to the opening of The Journey, our retail team changed up their typical store launch routine to usher in a new level of deeply engaging experiences. To bring you backstage, photographer Mark Sommerfeld joined our team during the dress rehearsals and documented the action inside the store. From penultimate tech run-throughs to Cold Room calibrations, explore and enjoy what it was like inside The Journey during these final moments.
Ready to immerse yourself in The Journey? We’re now open at CF Sherway Gardens in Toronto. But don’t expect a static experience when you go: the stories told in store will continually transform. As seasons change, the flowing water beneath the cracking ice of our crevasse entryway will thaw. The vast landscapes inside our Elements Room will shift. And the adventures shared inside our Cold Room will take you to new extremes, with intimate stories from far and wide. Consider The Journey your ultimate guide to getting to know Canada Goose. We can’t wait to meet you there.