What does it mean to Live in the Open?
At Canada Goose, there are many layers to how we answer this question. It’s how we express ourselves—the bold steps we take, the brave moves we make.
It’s taking the time to embrace the outdoors whenever possible, knowing that our relationship with the natural world is the one that provides the deepest reward. It energizes, inspires and revitalizes us.
When we travel, we’re always asking the people we meet how they Live in the Open. What’s the self they bring along on the journey—and how does a deep connection with nature inform how they act and how they feel?
In Scotland, for instance, exploring the land and immersing yourself in nature isn’t just a hobby—it’s a right. Their ‘freedom to roam’ started in 2003 and was prompted by Norway’s ‘allemannsretten’ tradition that dates back to ancient times. It means that from the Highlands of the North to the Uplands of the South, the rolling hills, remote valleys, moors and lochs of Scotland are open to every person who wants to explore. All land is public land, no land is out of reach.
For the generation of Scottish people who came of age after the ‘freedom to roam’ was granted, it’s prompted a mindset shift where embracing nature reigns supreme as the activity of choice. Camping and hiking have the same social currency as a night out at the pub—both rejuvenating in their own way, but only one that promises the chance to disconnect from the chaos of everyday life.
So, when you think about what it means to Live in the Open—consider also where you would go. If your hometown, your province, your state, your country was suddenly open to explore—where would you go?
What would you see first?
And what experiences would you bring home, inspired to change the way you live every day thereafter?