Our desire to evolve into a more sustainable brand continues.
It’s a pivotal moment for us at Canada Goose. As part of our dedication to our purpose-based platform, HUMANATURE and our relentless innovation, we’re officially going fur-free.
Through a phased approach, we will end the purchase of all fur by the end of 2021 and cease manufacturing with fur no later than the end of 2022. We remain deeply devoted to keeping the planet cold and the people on it warm.
At our core, we’ve always sought to make function-first products that not only deliver exceptional quality, but superior protection from the elements. With this announcement, that commitment remains steadfast. As we continue to innovate and expand, launching new products designed with purpose, intent, and functionality, we also recognize that we need to accelerate the sustainable evolution of our designs, too.
Earlier this year, we launched our most sustainable parka to date, the Standard Expedition Parka, which generates 30 per cent less carbon and requires 65 per cent less water, as well as a new category of lightweight down jackets, the Cypress and Crofton, both of which are made with recycled nylon. Additionally, all our products are warranted for a lifetime, further demonstrating our pledge to reduce our impact on the environment.
We have made this decision because it was the right thing to do for our company and the right time to do it. As we test new styles and designs, we look forward to revealing more choices for our community that delivers on our function-first promise and keep sustainability in mind.
We recently published our 2020 Sustainability Report, which highlights the progress towards our 2025 sustainability goals, and how ambitious we are with addressing social, economical, and environmental challenges. We design for generations, not seasons, and our new product-focused sustainable commitments further reinforce that approach.
This announcement builds upon our purpose platform HUMANATURE, which unites our sustainability and values-based initiatives.