What affects them, affects us all.
Together with Polar Bears International, we’re raising awareness around the threats that face polar bears. Canada Goose was born in the North. What happens there—to the people, the wildlife, and that awe-inspiring landscape itself—matters to us. That’s why we’re a proud partner of Polar Bears International (PBI), the only conservation organization dedicated solely to conserving polar bears and the sea ice they live on.
Canada Goose and Polar Bears International join forces to launch the PBI Collection, starting with a few key parkas favoured by PBI scientists working out on the tundra. The collection expands year after year to include lightweight pieces and accessories, all in PBI Blue.
Dr. Steven C. Amstrup becomes Chief Scientist of PBI and we foster meaningful relationships with Krista Wright, leader and Executive Director of PBI, and Alysa McCall, the first Canadian staff scientist at PBI and eventual Director of Conservation Outreach.
We adopt our first polar bear through the PBI Polar Bear Tracker, which uses GPS collars to follow bear movements throughout Canada’s Western Hudson Bay and contributes to some of the best long-term monitoring datasets for polar bears in the world.
PBI Blue becomes a Pantone colour
In celebration of International Polar Bear Day—which occurs each year on February 27—the signature PBI Blue shade becomes a customized Pantone colour in 2018.
Polar Bears International House opens in Churchill, Manitoba thanks to support from Canada Goose. The state-of-the-art interpretive centre acts as a hub for conservation and education in the polar bear capital of the world, providing a home for scientists and a place to host and inspire visitors and community.
We celebrate the premiere of Bare Existence, a documentary that gets up close and personal with polar bears and PBI scientists to drive awareness and understanding around climate change in the Arctic.
Kate Upton becomes a PBI Ambassador
We join international supermodel and actor Kate Upton in Churchill, Manitoba. As a PBI Ambassador, Kate used her platform to raise awareness about wild polar bears and their vulnerable habitat.
Together with MEDICOM and Polar Bears International, we partner to release a limited-edition BE@RBRICK figurine with proceeds donated to support the conservation of polar bears.
Our funds help support PBI relaunch Synthetic Aperture Radar (SAR) research to detect dens hidden under the snow, with a goal of protecting denning polar bear families. And in celebration of our 15th year of partnership, we reach the milestone of donating over $6 million dollars to Polar Bears International.
Enter the whimsical world of Paola Pivi’s feathered baby polar bear sculptures with a collaboration that continues a shared mission to raise awareness around the threats facing polar bears and their Arctic habitats.
Dispatches from the tundra
Explore the world of polar pear research and conservation through photography and first-person accounts on our blog.