Our relationship with Polar Bears International (PBI) began 10 years ago. PBI is a non-profit organization dedicated to the worldwide conservation of polar bears and their habitats. Together, we designed a PBI Collection in a brilliant shade of blue, symbolizing the colour of the sea ice. A portion of sales supports the conservation of polar bear habitats through research and education.
To celebrate our 10-year relationship, we created a custom colour with The Pantone Color Institute, PBI Blue.
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PBI’s International Polar Bear Day is February 27. Explore our long-standing relationship with PBI.