Canada Goose Privacy and Cookies Policy

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Last Updated: October 1, 2020

Introduction

The following is the privacy policy (the “Privacy Policy”) of Canada Goose Inc. and Canada Goose International AG (together “Canada Goose”, “we”, “us” or ”our”) who act as joint controllers of the personal data we collect about you. Canada Goose recognizes the importance of your right to privacy and we are committed to safeguarding your personal data. This privacy policy sets out the way we use your personal data: what we collect, how we collect it, how we use it, why we use it, who we share it with and the rights to which you may be entitled.

Categories of personal data we collect

We collect certain types of personal data from or about you throughout our interaction with you. This personal data often consists of things like your name, address, contact details and online identifiers. We use this personal data for the activities we have listed in the table below, including in order for us to provide our products, for marketing, reporting purposes and investigation of complaints.

What we collect
This category of personal data we collect about you includes:		 How we use it
We use this personal data for certain activities, including to:		 Why we use it
We use this personal data because:
Personal data that you give us when you make a purchase on our website or in order for us to set up and manage your account:
  • Your contact details including: your name, address, email address;
  • Your payment information;
  • Other personal data about you such as your date of birth and language preference;
  • The product(s) you have purchased;
  • Your username, password and account preferences.
  • Fulfil orders, process payments and ship products purchased by you;
  • Onboard you as an account holder;
  • Reporting and account management;
  • Process exchanges and returns.
  • It is necessary to perform our contract with you;
  • We have a legitimate business interest in ensuring that we can onboard you as a customer and manage your account.
Personal data about the way you use our products and services:
  • Details of products you have purchased from us;
  • When and where you made these purchases;
  • What you paid for them and how you paid;
  • Whether you've opened or clicked on links in electronic communications from us or visited pages on our website;
  • Your marketing preferences;
  • Marketing information (previous communication data; transaction history);
  • Personal data you provide to us when you participate in or respond to consumer surveys or requests for opinions, concerns, and preferences regarding our products;
  • Personal data you provide to us when you participate in contests, sweepstakes and other promotions or use other features of our website that may be offered from time to time;
  • Personal data that we collect through your use of our website, including IP address, device information, hardware and browser settings, the pages you visit and search engine terms you use.
  • Assist with diagnosing technical and service problems to enhance our products and services;
  • Identify Canada Goose products that may be of interest to you and marketing these to you if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law;
  • Statistical analysis, research, reporting and advertising;
  • Notify you of product recalls or safety issues.
  • We have a legitimate business interest to improve our products and services, better understand how our customers use them and ensure that we are better able to tailor our content to your needs and preferences;
  • It is necessary to perform the contract;
  • In addition to the above, where we have obtained your consent to use the data in this explicit way, then we can rely on that consent.
Personal data when you communicate with us whether in person, through our website or via email, over the phone, through social media or via any other medium:
  • Personal data that you give us if you submit an employment application via our website including your resume information, employment history and educational qualifications;
  • Personal data you provide to us when you make an enquiry, complaint, claim under our warranty program or otherwise communicate with us, whether through our website, via email or over the phone;
  • Personal data you give us when you sign up for Basecamp;
  • Your marketing preferences and marketing information.
  • Review and consider the information that you submitted in connection with your possible employment by Canada Goose and otherwise in connection with the hiring process and to respond to your application for current or future career opportunities;
  • Respond to enquiries;
  • Provide you with information about warranty claims;
  • Monitor customer communications for quality and training purposes;
  • Improve our services;
  • Deal with any complaints;
  • Identify Canada Goose products that may be of interest to you and marketing these to you if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law;
  • Monitor information transmitted or received through our website or via email to prevent violations of our website terms of use or inappropriate content.
  • We have a legitimate business interest in:
    • Understanding customer feedback and in responding to customer communications in a consistent manner;
    • Considering and assessing employment applications we receive before making any recruitment decisions;
    • Ensuring that information transmitted to us is not inappropriate or in violation of our website terms of use.
  • It is necessary to perform our contract with you.
  • In addition to the above, where we have obtained your consent to use the data in this explicit way, then we can rely on that consent.
Personal data that we collect incidentally from other sources or public sources, including:
  • Personal data that we collect where you participate in a third-party application or feature (eg. Facebook or another social platform or website) through which you allow us to collect (and/or the third party to share) personal data about you or where you are on another website and opt-in to receive information from us.
  • Personal data that we collect when you visit our stores, including through in-store monitoring and surveillance.
  • Maintain market awareness;
  • Build and maintain social media branding, and our branding in general;
  • Provide you with information about products which may interest you, if you have indicated that you wish to receive such information.
  • Store information for security purposes and for preventing and investigating crime.
  • We have a legitimate business interest in maintaining a public profile within the media.
  • In addition to the above, where we have obtained your consent to use the data in this explicit way, then we can rely on that consent.
  • We have a legitimate business interest in:
    • Preventing, reducing, detecting and investigating in-store crime and other security incidents;
    • Securing our premises and ensuring the safety of staff and our customers;
    • Assisting public authorities in the investigation of suspected breaches of security.
  • It is necessary to protect the vital interests of our customers.

Further details on the legitimate interest balancing tests may be obtained by contacting us as set out at the end of this Privacy Policy.

Legal requirements

In addition to the above, your personal data may also be processed if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency or in the defence of a legal claim. We will not delete personal data if relevant to an investigation or dispute. It will continue to be stored until those issues are fully resolved.

Automated decision making

We may make automated decisions on certain matters. For example, we may do this to decide whether we can provide our products to you based on fraud detection and creditworthiness checks. This will be informed by verification of your personal data (including by third parties). Depending on the outcome of these checks, a decision will be reached automatically as to whether we are able to provide products to you.

Failure to provide personal data

Where we need to collect your personal data under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide our products to you).

How long we will keep your personal data

We will keep your personal data for as long as it is reasonably necessary considering the purposes for which your personal data has been collected. It will depend on factors such as whether you have any outstanding purchases or an account with us or have interacted with recent offers. For further personal data on how long we will keep your personal data, please contact our privacy officer at Privacyofficer@CanadaGoose.com.

Disclosure of your personal data

There are certain circumstances where we may transfer your personal data to affiliates, contractors and to other third parties.

We may share personal data about you with other members of our group of companies so that we can provide the best service across our group. They are bound to keep and use your personal data in accordance with this Privacy Policy;

  • We may also share your personal data with certain contractors, service providers or advisors that help with our business operations (for example, order fulfilment, cloud services, fraud prevention, customer services, payment processing and marketing) and they may process your personal data for us. They are always required to meet our standards on processing personal data and security. The personal data we provide them with, including your personal data, will only be provided in connection with the performance of their function;
  • If we're discussing selling or transferring part or all of our business the personal data may be transferred to prospective purchasers under suitable terms as to confidentiality – or if sold, to buyers who can continue to provide products to you;
  • We may also share your personal data where you have given us consent to do so or when we are otherwise required or permitted by law, for example by the Police or in defence of a legal claim.

International transfers of data

Some of the parties that collect your personal data and third parties (e.g. suppliers, service providers and affiliates) to which we may disclose your personal data may be located in countries outside the European Economic Area (“EEA”) and the United Kingdom. As a result, your personal data may be transferred to, stored and/or processed in such other countries, including on servers located in such other countries. This includes countries that offer a lower level of protection for your personal data than countries in the EEA and the United Kingdom, including the United States.

Unless you have expressly consented to the transfer of personal data, the transfer is necessary for the performance of a contract with you or concluded in your interests or the transfer is otherwise permitted by applicable data protection laws we will only transfer your personal data to a country that is deemed to have an adequate level of protection under the applicable data protection law or otherwise where we have put in place adequate safeguards to protect the personal data. In particular where we send your personal data outside of the EEA and the United Kingdom, we shall only do so where the recipient of the personal data is subject to:

  • binding corporate rules;
  • standard data protection clauses approved under applicable law;
  • an approved code of conduct; or
  • an approved certification mechanism.

The transfer of your personal data to Canada Goose International AG, a Swiss entity, is permitted on the basis of the European Commission's decision that Switzerland provides an adequate level of protection for personal data. The transfer of your personal data to Canada Goose Inc., a Canadian entity, and our suppliers based in Canada, is permitted on the basis of the European Commission's decision that Canada provides an adequate level of protection for personal data. We also store personal data on cloud servers located in the United States. The transfer of this personal data is governed by a contract including standard contractual clauses approved by the European Commission, or by another approved safeguard.

Further details on the safeguards adopted by us may be obtained by contacting us as set out at the end of this Privacy Policy.

Canada Goose group companies

The group of companies who could be recipients in relation to your personal data, are:

  • Canada Goose Inc. – 250 Bowie Avenue, Toronto, ON M6E 4Y2
  • Canada Goose US, Inc. – 251 Little Falls Drive, Wilmington, New Castle 19808 USA
  • Canada Goose France Retail SAS - 14 rue Royale 75008, Paris, France et 283 rue Saint Honore 75008, Paris, France
  • Canada Goose Italy Retail S.r.l. - Milan (MI) via A. Manzoni 28 CAP 20121, Italy
  • Canada Goose Germany Retail GmbH - Thurn-und-Taxis-Platz 6, 60313 Frankfurt, Germany
  • Canada Goose HK Limited - Shop No. 6 on Upper G/F Sunrise House, No. 27 Old Bailey Street, Hong Kong
  • CG (Shanghai) Trading Co., Ltd. - Room 801-2, No. 218 Hengfeng Road, Jing’An District, Shanghai, China
  • Canada Goose UK Retail Limited - Devonshire House, Mayfair Place, London, W1J 8AJ, United Kingdom
  • Canada Goose Services Limited - Devonshire House, Mayfair Place, London, W1J 8AJ, United Kingdom

Cookies, web beacons, tags and other similar technologies

Our website (www.canadagoose.com) uses automatic data collection technology and services such as “cookies”, “web beacons”, “tags” and other similar technologies. A cookie is a small data file that is placed on the hard drive of your computer so that your computer will “remember” information when you visit a website. Web beacons and tags are small strings of code that are used in conjunction with a cookie and that allow us to record activity on our website. A web beacon allows us to capture certain additional types of information about a visitor's actions on a website, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the web beacon is placed, and details about any items that were purchased.

When you use our website, these technologies may record and collect personal data, such as information that identifies your computer, tracks your use of our website and collects certain information about you and your surfing habits. This information may include information that identifies your device, IP address, browser type and language preferences, and information about referring and exit pages and URLs, keywords, date and time, what sections of a website you visit, and other similar information concerning your use. This information is used for the purposes mentioned above and to help us serve you better by improving our website design, as well as our products, services, and promotions. We also use the technologies mentioned above to improve functionality of our website and user experience.

Functional cookies

Cookie Name Data Collected Purpose of Cookie Duration of Storage
Functional Cookie dwsecuretoken_xxxxx Request id to avoid any high jacking of a secure session Session
Functional Cookie dwanonymous_ xxxxx Stores the anonymous user id to retrieve the basket if a customer comes back later 6 months
Functional Cookie dwsid Stores customer session ID. Session
Functional Cookie dwcustomer_xxxxx Stores the id of a customer registered once and requested “to be remembered” 6 months
Bazaarvoice BVImplMain Site Bazaarvoice Trackers to enable anonymous analytics & measurement reporting. Track successful order completion and send customers an invitation to submit an online review Session

Analytics cookies

Cookie Name Data Collected Purpose of Cookie Duration of Storage
Google Analytics _ga This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. 2 years
Demandware dwpersonalization_xxxxx Participation in an AB test lasting longer than a session 31 days
Fullstory fs_uid Track user behaviour/clicks on the website platform to better optimize user experience and inform site design Session
Freshmarket _session_id Track user behaviour/clicks across site forms to better optimize user experience and form design Session
CanadaGooseXX-pagevisits Total page view counts This cookie tracks the total page view of a customer per session to help us understand our customer better and improve site experience. Session
CanadaGooseXX-pdpvisits Total product detail page view counts This cookie tracks the total views a customer visits per session to help us understand our customer better and improve site experience. Session

Tracking cookies

Cookie Name Data Collected Purpose of Cookie Duration of Storage
Bazaarvoice BVImplMain Site Stores customer ID to facilitate reviewing and posting Bazaar Voice product reviews. Session
Brandify W2GISM Store customer country and location preference for the store locator on the website Session
Size analysis fita.sid.canadagoose Stores the customer preference of the fit data entered from previous activities so that the site can provide quick fit / size recommendations. Session