Canada Goose Privacy Policy

Effective Date: July 1, 2023

INTRODUCTION

The following is the privacy policy (the “Privacy Policy”) of Canada Goose Inc. and Canada US, Inc. (together “Canada Goose”, “we”, “us” or ”our”). Canada Goose recognizes the importance of your right to privacy, and we are committed to safeguarding Personal Information (as defined below) that Canada Goose collects, uses, and discloses from and about users of this site (the “Site”) as well as our apps, other websites (such as https://generations.canadagoose.com/), or offline services, in each case that link to or expressly reference this Privacy Policy (collectively, the “Sites/Services”).

This Privacy Policy sets out the way we use your Personal Information: what we collect, how we collect it, how we use it, why we use it, who we share it with and the rights to which you may be entitled. We advise you to read this Privacy Policy in its entirety, including the jurisdiction-specific provisions in this Privacy Policy, which will apply to users in certain jurisdictions. Additionally, please note that the “Notice at Collection; Categories of Personal Information We Collect and Use” section below, which describes our collection and use of information practices through the Sites/Services, also serves as our Notice at Collection for California residents for purposes of the California Consumer Privacy Act (“CCPA”).

This Privacy Policy is designed to be reasonably accessible to people with disabilities. If you experience any difficulties accessing the information in this Privacy Policy, please email us at privacyofficer@canadagoose.com.

If you are located in the UK, Switzerland, or EEA, our collection, use, and disclosure of information about you is governed by the privacy policy available here and not this Privacy Policy.

NOTICE AT COLLECTION; CATEGORIES OF PERSONAL INFORMATION WE COLLECT AND USE

ADVERTISING, MARKETING, AND ANALYTICS ACTIVITIES

RETENTION OF PERSONAL INFORMATION

SOURCES OF PERSONAL INFORMATION

DISCLOSURE OF PERSONAL INFORMATION

INTERNATIONAL TRANSFERS

COOKIES, WEB BEACONS, TAGS AND OTHER SIMILAR TECHNOLOGIES

YOUR RIGHTS AND CHOICES

A.    U.S. STATE PRIVACY RIGHTS

B.     SHINE THE LIGHT INQUIRIES FOR CALIFORNIA RESIDENTS

C.    COOKIES AND INTEREST-BASED ADVERTISING

D.    UNSOLICITED COMMUNICATIONS

THIRD PARTY LINKS

SECURITY

CHILDREN’S PRIVACY

CHANGES TO THIS PRIVACY POLICY

HOW TO CONTACT US

NOTICE AT COLLECTION; CATEGORIES OF PERSONAL INFORMATION WE COLLECT AND USE

We collect certain types of Personal Information from or about you throughout our interaction with you and from other sources.

“Personal Information” is any information: 

• that identifies or can be used to identify you or your household;
• that relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you or your or household;
• that can be used to authenticate you or provide access to an account;

Personal Information does not include aggregated, de-identified, or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you. We will maintain and use de-identified information in de-identified form and will not attempt to re-identify such information, except to make sure the information is truly de-identified.

In addition to the above, Personal Information may also be processed if it is necessary:

on reasonable request by a law enforcement or regulatory authority, body or agency or in the defense of a legal claim;

• to address or prevent a policy or terms violation;
• to enforce our rights
• to enforce our agreements;
• to protect against unauthorized access to our systems or other inappropriate use of our Sites/Services; and
• to provide you with a service or experience at your request.

We will not delete Personal Information if relevant to an investigation or dispute. It will continue to be stored until those issues are fully resolved.

We may make automated decisions on certain matters. For example, we may do this to decide whether we can provide our products to you based on fraud detection and creditworthiness checks. This will be informed by verification of Personal Information (including by vendors engaged by us). Depending on the outcome of these checks, a decision will be reached automatically as to whether we are able to provide products to you.

Where we need to collect your Personal Information under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide our products to you).

ADVERTISING, MARKETING, AND ANALYTICS ACTIVITIES

We use vendors, such as agencies, advertisers, ad networks, and other technology providers, to serve advertisements on our behalf across the internet. These vendors may collect information about your visits to our website, and your interactions with our products and services. Such vendors may place and access their own cookies, tags, web beacons or similar technologies on your computer or device used to access the website to serve you ads or other content personalized to your interests (“Interest-based Advertising”). In addition to the information about your visits to our website, these vendors may also use the information about your visits to other websites to target advertisements for products and services available from Canada Goose.

We also use audience matching services (which is a type of Interest-based Advertising) to reach people (or people similar to people) who have visited our Sites/Services or are identified in one or more of our databases (“Matched Ads”). This is done by us providing a list of hashed email addresses to an ad partner or incorporating a pixel from an ad partner into our own Sites/Services, and the ad partner matching common factors between our data and their data. For instance, we may incorporate the Facebook pixel on our Sites/Services and may share your email address with Facebook as part of our use of Facebook Custom Audiences.

In certain contexts, these vendors may act as our service providers and in other contexts may independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

As described in more detail below, you may reject the use of cookies when accessing our website and you may be able to set your browser to reject cookies later. In that case, you may still receive online advertising, but it may be less personalized.

RETENTION OF PERSONAL INFORMATION

We will keep Personal Information for as long as it is reasonably necessary considering the purposes for which Personal Information has been collected. It will depend on factors such as whether you have any outstanding purchases or an account with us or have interacted with recent offers. For further information on how long we will keep Personal Information, please contact our privacy officer at privacyofficer@canadagoose.com.

SOURCES OF PERSONAL INFORMATION

We collect Personal Information in the following ways:

• Directly From You (either offline or through the Sites/Services). For example, when you:
• Register for a Canada Goose account
• Make reservations for a Canada Goose event
• Sign up to receive promotional communications
• Submit a request to or contact our customer service team, including through our live chat functionality
• Apply for a job through our Sites/Services
• Enter a promotion or sweepstakes
• Automatically through Cookies and Similar Technologies. For example, when you:
• Visit and navigate our Sites/Services on any device
• Use our live chat functionality
• Click on sponsored links or third-party advertisements

We may also use cookies and similar technologies owned and operated by other entities to collect Personal Information about you over time and across different websites, apps, and devices. For more information about our use of cookies and other similar technologies, please refer to the section called “Cookies, Web Beacons, Tags and Other Similar Technologies” below.

• From Service Providers and Contractors. For example, we work with service providers and contractors who collect Personal Information on our behalf in order to:
• Run and manage our Sites/Services
• Offer and improve products and services
• Provide IT development and support
• Host and carry out marketing and business studies and marketing campaigns
• Verify your information
• Authenticate payments and process orders and payments
• Provide fulfilment services
• Provide delivery services
• Provide customer service
• From Other Entities. We may receive Personal Information about you from other sources. For example, this may include receiving Personal Information from:
• Our business and website partners
• Our marketing agencies, advertising technology vendors and networks, and analytics providers
• Social media sites, including Facebook, YouTube, and Instagram. The information we receive from these social media sites is dependent upon the social media site’s policies and your settings on that site. You can control what data you share through privacy settings available on some social media sites. For more information about how you can customize your privacy settings and how such social media sites treat Personal Information, please refer to their privacy policies and terms of use
• Companies that provide Personal Information to supplement what we already know about you, including data aggregators and trade publications. Certain parties might link your name or email address to other information they have collected. That might include past purchases or reservations for events made offline or online. It might also include Device, Internet and Network Activity Information, Online Identifiers (IP Address, cookie IDs and Device IDs)
• From Other Users. For example, we also collect information from other users, such as:
• A spouse who contacts us on your behalf
• A friend who provides us with your information in order to invite you to events you may be interested in
• Publicly Available Sources. For example, we collect:
• Information in the public domain
• Data available in open government databases to help us with fraud monitoring and prevention, compliance with applicable law and regulations, reviewing and processing your employment application, and other information
• Information as otherwise permitted by law
• By Combining Personal Information. For example, we may:
• Combine Personal Information that we collect offline with Personal Information we collect through our Sites/Services
• Combine Personal Information we collect about you from the different devices you use to access our Sites/Services
• Combine Personal Information we get from third parties with Personal Information we already have about you.

DISCLOSURE OF PERSONAL INFORMATION

During at least the past 12 months, we have disclosed certain categories of Personal Information outlined above with the following categories of entities:

• We share all categories of Personal Information outlined above with other members of our group of companies so that we can provide the best service across our group. They are bound to keep and use Personal Information in accordance with this Privacy Policy.
• We also share all categories of Personal Information outlined above with contractors, service providers and advisors that help with our business operations (for example, order fulfilment, order delivery, cloud services, fraud prevention, customer services (including as necessary to interact with you through our live chat functionality), event operation and administration, payment processing and marketing) and they may process Personal Information for us. They are required to meet our standards on processing and security of Personal Information. The information we provide them with, including Personal Information, will only be provided in connection with the performance of their function and as otherwise permitted by law.
• We share personal identifiers, commercial information, device, internet and network activity information, online identifiers, general location information, and inferences drawn from these categories with third parties such as advertising and marketing providers, in order to serve advertisements on our behalf across the internet and for analytics related purposes. These parties may act as our service providers, or in certain contexts, independently decide how to process your information. For more information on advertising, marketing, and analytics, see the “Your Rights and Choices” section below.
• We share employment-related information with external recruitment agencies and, in some instances, entities that undertake background checks on our behalf and other entities within our group of
• We share all categories of Personal Information outlined above with our business partners in connection with offering co-branded services, selling or distributing our services, and engaging in joint marketing activities.
• We share all categories of Personal Information outlined above with prospective and actual purchasers, if we're discussing or in the process of selling or transferring part or all of our business.
• We share all categories of Personal Information outlined above where you have given us consent to do so.
• We share all categories of Personal Information outlined above with other parties when we are otherwise required or permitted by law, for example the Police, other government and regulatory agencies, and professional services firms who advise and assist us in relation to the lawful and effective management of our organization and in relation to any defense of a legal claim.

INTERNATIONAL TRANSFERS

Please be aware, we transfer information to our affiliates and subsidiaries and to other parties as described in this Privacy Policy, across international borders, and from your country or jurisdiction to other countries and jurisdictions around the world, including to the United States. Your use of the Sites/Services or provision of any information to us therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in other regions with laws governing data collection and use that may differ from your region’s data protection laws, including in the United States.

COOKIES, WEB BEACONS, TAGS AND OTHER SIMILAR TECHNOLOGIES

Our Sites/Services use automatic data collection technology and services such as “cookies”, “web beacons”, “tags” and other similar technologies. A cookie is a small data file that is placed on the hard drive of your computer so that your computer will “remember” information when you visit a website. Web beacons and tags are small strings of code that are used in conjunction with a cookie and that allow us to record activity on our Sites/Services. A web beacon allows us to capture certain additional types of information about a visitor's actions on a website, such as a visitor's cookie number, device and browser information, the time, date, duration and number of page views, a description of the page where the web beacon is placed, and details about any items that were purchased.

When you use our Sites/Services, these technologies may record and collect Personal Information, such as information that identifies your computer, tracks your use of our website and collects certain information about you and your surfing habits. This information may include information that identifies your device, IP address, browser type and language preferences, and information about referring and exit pages and URLs, keywords, date and time, what sections of a website you visit, and other similar information concerning your use. This information is used for the purposes mentioned above and to help us serve you better by improving our website design, as well as our products, services, and promotions. We also use the technologies mentioned above to improve functionality of our Sites/Services and user experience.

YOUR RIGHTS AND CHOICES

You have certain rights with regard to the Personal Information collected about you.

1. U.S. State Privacy Rights

We may choose or be required by law to provide different or additional disclosures relating to the processing of Personal Information about residents of certain U.S. states in accordance with applicable U.S. state privacy laws (“U.S. State Privacy Laws”). For purposes of this subsection, the terms “consumer,” “categories of personal information,” “personal information,” “business purpose,” “third party,” “sell,” “share,” “cross-context behavioral advertising,” and “targeted advertising” have the meanings ascribed to them respectively in U.S. State Privacy Laws. Terms defined under U.S. State Privacy Laws may differ in meaning from the common usage of the same terms used elsewhere in this Privacy Policy. To the extent provided for under U.S. State Privacy Laws, you have the right to:

• Request, up to two times every 12 months, that Canada Goose disclose to you the following: (i) the categories of Personal Information that Canada Goose has collected about you; (ii) the categories of sources from which Canada Goose has collected Personal Information about you; (iii) the business or commercial purpose for collecting, selling, or sharing Personal Information; (iv) the categories of Personal Information that Canada Goose has sold and the categories of Third Parties to whom the Personal Information was sold, by category or categories of Personal Information for each Third Party to whom the Personal Information was sold; (v) the categories of Personal Information that Canada Goose has disclosed about you for our business purposes and the categories of Third Parties to whom the Personal Information was disclosed, by category or categories of Personal Information for each Third Party to whom the Personal Information was disclosed; and (vi) the specific pieces of Personal Information that Canada Goose has collected about you. You have the right to request a portable copy of Personal Information we maintain about you. 
• Request that Canada Goose delete Personal Information collected from you, subject to certain exceptions allowed under applicable law.

None of the foregoing, however, prohibits Canada Goose from charging you a different price or rate, or from providing a different level or quality of goods or services to you, if that difference is reasonably related to the value provided to Canada Goose by your data.

Submission of Requests. You or your authorized representative may exercise these rights by submitting the request online here and specifying that you are making a “Privacy Rights Request” or by emailing us at privacyofficer@canadagoose.com. In order to verify your request, we may require you (or your authorized representative) to provide your full name, your e-mail address, your mailing address and your phone number.

Authorized Agents. If you are an authorized agent seeking to submit a request on behalf of a consumer, you must make your request by emailing us at privacyofficer@canadagoose.com and put the words “U.S. State Privacy Requests, Authorized Agents” in the subject field. You also need to attach to your email proof you have written authority to act for the consumer. You must also provide the full name, e-mail address, mailing address and phone number of the consumer you are representing so we can verify their identity, or provide documentation that you have power of attorney for the consumer pursuant to Probate Code sections 4000-4465. We will not be able to honor requests without sufficient documentation that you are authorized to represent the consumer.

Verification. We will take reasonable steps to verify your identity (or the identity and authority of your authorized representative) prior to responding to your requests under U.S. State Privacy Laws. Upon receiving a request pursuant to the right to know, delete, and correct above, we will confirm receipt within 10 days and provide you with information about how we will verify and process the request. 

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, to process transactions, and to facilitate customer requests. Unless required by applicable law, employment-related Personal Information will not be included in the fulfillment of your requests.

Appeals. You may have a right to appeal decisions concerning your ability to exercise your privacy rights. Please email us at privacyofficer@canadagoose.com or click here and specify that you are requesting an appeal concerning decisions relating to your Privacy Rights Request.

Users Under 16. Note that the Sites/Services are not intended for users under the age of 16. We do not knowingly sell or share Personal Information from anyone under the age of 16. Please see our section titled “Children’s Privacy” above for more information.

1. Shine The Light Inquiries for California residents. 

California residents have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request, please send us an email at privacyofficer@canadagoose.com. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

1. Cookies and Interest-Based Advertising.

As noted above, this Privacy Policy applies to all Personal Information collected and processed by us using cookies, web beacons and tags on our Sites/Services.

You can easily change your “cookie settings” by changing the settings of your web browser (e.g. Internet Explorer, Google Chrome, Safari, etc.). For more information hereon, please refer to the ‘help’ section of your web browser and see below. When you turn off the use of cookies and similar technologies via your web browser settings, you may still visit our Sites/Services, but you may not be able to use some areas of the Sites/Services and the Sites/Services may not provide optimal functionality.

If you wish to block certain cookies, you can do so in the browser you are using by following the applicable link below:

Internet Explorer: http://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies

Chrome: https://support.google.com/accounts/answer/61416?hl=en

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Safari: https://support.apple.com/kb/PH5042

Our Sites/Services use the web analytics service Google Analytics that is provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”. The information generated by the cookie on your use of the Sites/Services will be transmitted to and stored by Google on servers in the United States. You may refuse accepting cookies by selecting the relevant settings of your browser. However, please note that if you do so you may not be able to use the full functionality of the Sites/Services.

To opt out of being tracked by Google Analytics across all websites, you can visit http://tools.google.com/dlpage/gaoptout.

The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).

You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device privacy settings.

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.

D. Unsolicited Communications

Canada Goose complies with applicable laws regarding unsolicited marketing messages (e.g. ‘spam’) and will not send you such messages in contravention of such laws. Our online store allows you to sign up and expressly consent to receiving electronic communications. We will ensure that each email includes an opt-out feature and instructions on how to un-subscribe if you no longer wish to receive future e-mails from us. You may contact us at privacyofficer@canadagoose.com to stop receiving them or unsubscribe using the link included in the e-mail. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations. Please note that your opt-out is limited to the email address used and will not affect subsequent subscriptions.

THIRD PARTY LINKS

Our website may contain links to other websites which are not under the control of Canada Goose. We are not responsible for the privacy practices or content of such other websites. We encourage our users to be aware when they leave our website and to read the privacy statements of each website to which we may link that may collect Personal Information.

SECURITY

We maintain reasonable technical, physical and administrative security safeguards to protect Personal Information against loss and any form of unlawful processing (such as theft and unauthorized access). Any Personal Information you provide to us is exchanged on a secure server. Furthermore, our Sites/Services are secured by SSL-encryption to protect Personal Information from unauthorized access when transferring them over the Internet. Nevertheless, transmission via the Internet is not completely secure and we cannot guarantee the security of information about you collected through the Sites/Services.

CHILDREN’S PRIVACY

We do not knowingly collect Personal Information from children under 16 without permission from a parent or guardian. If we learn that we have collected the Personal Information of such a child, we will take steps to delete the information as soon as possible.

CHANGES TO THIS PRIVACY POLICY

Canada Goose reserves the right, in its sole discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time. We will notify you of any material changes to our Privacy Policy as required by law. We will also post an updated copy on our website. Please check our site periodically for updates. Your continued use of our website means that you consent to the collection, use and disclosure of Personal Information as set out in the updated Privacy Policy.

HOW TO CONTACT US

We welcome your feedback. If you have any questions about this Privacy Policy, please contact Canada Goose’s Chief Privacy Officer at: privacyofficer@canadagoose.com. To submit a request pursuant to U.S. State Privacy Laws, please follow the procedures set forth in the section entitled “Supplemental Provisions for U.S. State Privacy Laws” above